AI Systems for Roofing & Trade Contractors — Real-Time Financials + Cold-Quote Follow-Up

Sound familiar?

You run great crews in the field — the back office is where money leaks.

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You don't actually know what you made yesterday — cash, job costs, and margins live in QuickBooks, a spreadsheet, and your head, never in one place.
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Quoted jobs go cold. You send the estimate, get busy, and never follow up — so the homeowner signs with whoever texted them back.
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Your office runs on manual data entry and one person's memory — hours of payroll spent on work a system should be doing.
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Nobody has written roles or SOPs — when someone drops the ball, there's nothing to point to, and everything routes back to you.

See It In Action

Your quoted leads are going cold. This texts them back — in your voice.

An AI concierge follows up with every quoted-but-cold homeowner, reads where their head is at, and hands you the ones ready to buy. It never quotes a price and never goes off the rails — you stay in command.

$81,050Quoted pipeline

$55,050Value in motion

6Leads worked at once

Sample pipeline shown in the live demo below.

Full Visibility

Every quoted lead on one screen

See who's warm, who's cold, who's ready to accept, and how much quote value is in motion — at a glance, without logging into five tools.

The AI texting a homeowner naturally, with the owner able to take over the conversation

On Your Rails

Natural texts, never off-script

The agent nurtures each lead like a real assistant — and never quotes a price, commits a date, or invents facts about your company. Jump in and take over any thread yourself the moment you want to.

The dashboard filtered to leads that need the owner's attention

You Stay In Command

It flags the ones that need you

Ready to sign, asking for a price, or upset — those get routed straight to you. The rest, it keeps warm on its own, so you only step in where it counts.

Book a Demo

The Part Owners Actually Ask About

Built to fit your business — and to stay in bounds.

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Bolts onto your CRM. Works with Jobber and the tools you already run — no rip-and-replace.

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It doesn't replace you. The agent nurtures and hands warm leads to you — it never closes the deal on its own.

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Never goes off the rails. It won't quote a price, commit a date, or invent facts about your company.

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Texts in your voice. You approve the messaging up front — it sounds like your office, not a robot.

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Respects the rules. Quiet hours are enforced and STOP / opt-outs are honored automatically.

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You stay in command. Jump into any conversation and take it over the moment you want to.

Who's Behind This

Enterprise-grade systems, built for your business.

"I built AI systems that monitor 500,000+ machines for one of the largest equipment companies in the world. Now I build the same always-on systems for contractors — the kind that run in the background while you're on the roof."

— Innocent Nortey, Founder, Selph.ai | Austin, TX

I spent years building automation for a Fortune 100 equipment company — software that runs without anyone watching it. I'm not a marketing agency and I'm not selling you leads. I build the operational systems that make a contracting business run with the owner in command instead of buried in it — and I build them onto the tools you already use, so nothing gets ripped out.

Clients Like You

I've already built this for contractors like you.

Roofing and MEP owners hire me to turn manual, money-losing back-office work into systems that run on their own. Two of them:

Roofing

Turned code violations into a roofing lead engine

A roofing company needed a steady stream of homeowners who actually need a new roof. I built an automated system that scanned public permit and compliance records and surfaced the exact properties out of roofing code — the owners who need a roofer now — replacing a manual lookup that took hours per ZIP code.

90%less lookup time

200+ZIP codes automated

MEP · Multi-Company

Gave a $5M MEP owner real-time command of his money

A multi-company mechanical, electrical & plumbing contractor couldn't see cash or job profit across his businesses. I'm building his financial command center — real-time visibility wired to QuickBooks — plus automated utility-bill reconciliation and a written roles-and-KPIs structure, so the business stops routing every decision back to him.

$5M/yrmulti-company MEP

1 screencash + job profit

What We Build For You

A command layer on top of the business you already run.

The Hero

Financial Command Center

A real-time dashboard — cash in and out, job-level profit, payroll burn, and P&L at a glance — wired to QuickBooks and your accounting system. Finally know what you made yesterday.

Outcome See the money before it leaks.

Efficiency

Workflow Automation

We find the manual, repetitive work eating your office's day — data entry, follow-ups, reporting — and automate it, so your people do higher-value work without you adding headcount.

Outcome Recover payroll hours you're wasting.

Foundation

Roles & SOPs

Written roles and standard procedures so accountability doesn't live only in your head — new hires ramp faster and you stop being the single point of failure.

Outcome A business that runs without you.

The Real Cost of Flying Blind

$20,000 a month you can't see.

Do $400K a month and let just 5% leak through cold quotes, missed follow-ups, and manual errors, and that's $20,000 a month walking out the door — money most owners never see because it never shows up on one screen. The command center makes it visible. Then we help you close the gap. It pays for itself the moment it finds the first leak.

See it running on a business like yours.

Book a 15-minute demo. No pitch deck, no jargon — I'll walk you through the command center and the AI concierge live, and we'll figure out whether it's a fit. If it's not, I'll tell you that too.

Book a 15-Minute Demo